As a business owner, you want to give your business good exposure to ensure that it gets noticed by customers. But in this very competitive era, advertising alone will not cut it anymore. You also need to participate in trade shows that will give you the leverage that you need and meet other businesses that will help you build your network.
Now if it’s your first time attending a Thailand trade show, you might not know where to start. But don’t worry because these smart tips will help you prepare for the event.
Create a Budget
Here’s the thing: attending a trade show requires a substantial investment. But if you think about the amount of exposure that your brand will get and your potential sales, you know that it’s going to be worth your money. If you’re already planning to attend a trade show, you need to develop a budget first. This will help you choose only the shows that you know you can afford to attend. Having a budget also helps you to plan for these shows accordingly to make sure that you won’t overspend.
Build Your Team
Running a booth during a trade show is no easy feat, so it’s very important to build a team who can help you plan, execute and man your booth during every event. Keep in mind that these people will represent your business, so you have to choose those who have an in-depth understanding of your product, a good grasp of your goals and an attitude that will make people feel comfortable when talking to them.
Put Your Marketing Strategy Together
Think about every trade show like a marketing campaign that needs to be executed properly to be able to achieve your goals. Remember that you’re competing against other businesses within the same niche, so you really need to step up your gain or risk wasting your budget without getting any returns. Your marketing strategy should begin with knowing what products or services you need to highlight in a trade show and how you can make your brand attractive to guests. You should also take advantage of different marketing materials that will help make your booth look more interesting. For instance, you can let your team wear lanyards with your company name on it, so people will easily recognise you.
Work on Your Presentation
The primary goal of attending any trade show is to introduce your company and product to potential customers. And because there are other businesses in that event, you will only have a few minutes to attract their interest and talk to them about your business. This is why it’s very important to go to every trade show fully prepared with a presentation that will allow you to communicate important information to these clients to hopefully gain their interest and let them know of the value that you can provide to them.
Are you ready to attend your first trade show? Get in touch with us to know our lineup of trade shows in Thailand.
