With a growing economy and well-educated workforce, especially in the big cities, Thailand is an attractive place to start a business. The country is home to some of the best universities in the region and the Thais are known for their entrepreneurial spirit. However, like anywhere else, not everyone will be a great fit for every business. Here is why it is important to recruit the right team if you want to succeed in the Land of Smiles.
A Clash of Cultures
Many people from Western cultures now expect fairly relaxed working environments, where hierarchies are more fluid, criticisms can be stated freely, and less productive activities like meetings are minimised. Thailand’s business culture can seem conservative in comparison. Strict respect for hierarchy and cultural concepts like “saving face” are still the norm and can lead to situations such as important disagreements not being voiced.
To build a strong team, it is essential to recruit people based not only on their technical and professional skills but also their ability to navigate this unique workplace culture. This is not always easy, but you could use the service of a head hunter in Bangkok to do the hard work for you.
Expertise in Local Markets
Even the world’s biggest brands have to adapt their strategy every time they enter a new country’s market, or at least do their homework to make sure that what they have done before has a good chance of succeeding. It does not matter how great your product or service is if you cannot make it appeal to the people there so that they will try it, or if you run into compliance issues.
It is essential, then, that your team has proven expertise in the Thai market. You will need people familiar with the expectations of both customers and employees, and for larger companies, people who understand the global economic trends and how they are likely to affect Thailand.
Long-Term Benefits
The right executive team can make or break a business – it is not just about filling slots because you need to. By spending the time to find people who can really contribute, you are laying the groundwork for long-term success. Get it right, and over time, you can expect to see higher productivity, to retain your employees for longer, and to create a desirable values-based company culture.
When you have a team that agrees with your business values and your goals for the company, they will be much more engaged with their work, and this helps them to get more done. They will be more satisfied too, which results in lower turnover and less spending on recruitment for you.
Conclusion
Expanding into the Thai market or starting a new business in the kingdom is fraught with challenges, and you will need the right team to be able to navigate them smoothly. Headhunters in Bangkok or other cities can help you to identify qualified individuals with proven expertise operating in the Thai market, as well as succeed in the Thai workplace with its unique culture.
